Onboarding & Email marketing
I have experience creating onboarding screens and marketing emails, focusing on simplicity and ease of use for a better user experience.
My role:
My role was to quickly design visuals, adapting to changing promotions
and updates. This included adjusting to platform-specific changes, such
as updates to Facebook's guidelines.
I focused on ensuring the designs remained compliant while maintaining
a seamless user experience.
Just a small part of the visuals I brought to life:
Marketing creatives
My role:
I was responsible for designing marketing creatives and optimizing
the Figma workflow to improve team collaboration and asset management, especially during high-season periods like Q5.
Challenges:
Scaling production while maintaining fresh, high-quality ideas.
Process & Result:
In close collaboration with creative producers, we organized brainstorming sessions, iterated on concepts, and scaled winning creatives.
As a result, we successfully scaled testing and achieved the necessary volume of creatives for effective performance.
✨ Femia featured on the
App Store — a testament
to the team's collaborative effort.
Just a small part of the visuals I brought to life:
35% of traffic was driven by visual content.
Results:
Worked with tight timelines. Collaborated closely with the content manager to establish an efficient workflow, ensuring timely delivery of visuals. Created infographics to simplify complex topics
and reduce bounce rates.
Challenges & process:
Created 500+ visuals (images, infographics) for the website, which is a blog promoting the Femia App in the women's health niche
Website visuals:
My role:
I was responsible for creating visuals and infographics for the app. This included highlights (storytelling format), articles, chatbot illustrations, handout materials, and assets for motion design.
Additionally, I adapted visual content for localization to make it culturally relevant and aligned with different markets.
Challenges:
A key challenge was creating accurate medical visuals. I collaborated with medical experts to ensure all visual content related to the female body was both clear and scientifically accurate.
Process:
I worked closely with product, content, and motion teams to ensure that every visual element supported product goals and enhanced user experience.
Femia app
Femia is a women’s health app that supports women at every stage—from cycle tracking to pregnancy and beyond. It offers accurate ovulation predictions, pregnancy monitoring with 3D visualization, and personalized fertility planning. The app helps track cycles, monitor health, and provides expert advice tailored to each user's goals and needs.
Role:
Visual Designer
Industry:
Health & Fitness
Users:
1.2+ million
9:41
Ovulation sign
Ovulation sign
Hi, I'm Nataliia—a visual designer focused on creating user-friendly
and impactful visuals!
📍Kyiv, Ukraine | Currently based in Warsaw, Poland
Visual Designer with 3+ years of experience creating effective visuals for mobile apps, web design,
and marketing campaigns. Skilled in collaborating with cross-functional teams to achieve business goals and enhance marketing performance. Able to work efficiently in fast-paced environments while continuously improving my skills with new tools and technologies.